The Bitpack
/bɪt/ - the smallest unit of digital information
Designed for the modern student, this compact backpack is built to carry technology. Featuring cinch straps to prevent sagging and keep a minimal profile, it’s made with Ripstop Nylon and a quick access magnet closure. It features a protected space for both a laptop and tablet, making it the perfect blend of style and functionality for college students.
Your Laptop’s Best Friend.
problem & Opportunity
Students don’t carry as much in their backpacks as they used to. With schools transitioning to digital media from physical media, the role of the backpack is changing.
When there’s unused space in traditional backpacks, they tend to sag or droop, leading to an uncomfortable and unappealing appearance
What’s in the bag?
Backpack Contents of current college students
Takeaways:
Textbooks are rarely carried
1-2 digital devices carried
Folders and Misc. items are still important
Insulated bottles over plastic bottles
User Persona
Demographic:
18-26 years old
Full time college student
Lives in an apartment
Education:
Pursuing an undergraduate degree in engineering
EDWIN
Interests:
Tech geek
Exercising
Videogames
Concerns:
Protecting the new laptop he bought for college
Transporting classwork to and from school
Design Brief
Focus on user experience holding laptop/tablets
~16 Liters
Ability to compact for small profile
Maintain sleek shape no matter bag contents
Inspiration
DARK TECH
Ideation
Prototyping
Digital Patterning in Rhino
Refining Pattern & Adding Seam Allowance in Adobe Illustrator, Cut out on CNC Laser
Sewing Low, Mid, & High fidelity prototypes using industrial sewing machines
High Fidelity Prototype
Future Improvements
Re-pattern lid to not pucker while flat
Don’t sew across front panel foam when adding interior mesh pockets
Adjust pattern to allow for 16” laptops