JBL CREATURE

Skills

Brand Identity Study, Concept Exploration

Year

2025

Project Overview

What if JBL dropped a Monster Energy Collab?

This concept explores a brand crossover, merging two distinct visual identities into a cohesive, functional product. Design language and CMF parameters were analyzed across both ecosystems and continuously referenced throughout ideation

Analysis

IDEATION & Refinement

Ideation was heavily driven when I remembered a LEGO BIONICLE toy cannister I had as a kid. The chaotic cave-like tendrils pushed the ideation forward, inspiring a more raw and menacing aesthetic, restraining the beast inside the speaker

Visualization

Modeled in Rhino and rendered using KeyShot, this phase focused on material definition, contrasting tactile woven speaker mesh against matte rubberized elements to bring the crossover concept to life. Generative rendering via Vizcom was then applied to visualize the speaker in its intended urban environment.

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