X-Tote Legacy
The X-Tote Classic is a blend of timeless style and functional innovation. Made from durable cotton canvas and reinforced with an X-Pac membrane for waterproofing and added strength, it elevates classic tote design. It features stretch pockets for water bottles, extra space for essentials, and a secure zip pocket for valuables.
not your Grandma’s Tote.
Problem & Opportunity
Traditional tote bags are growing old. WGSN projects that tote bag use will heavily decline in 2025*. Today’s typical water bottles and technical devices float free in totes, which can leads to disorganization and damaged items.
Introducing better organization and technical fabrics will better suit tote bags to carry objects like bottles, phones, wallets, and keys, all while keeping them safe and secure.
Market Research
Most classic totes have nearly identical designs and cotton fabrics
No water bottle pockets
Most are already durable
Boat and Tote®
Price: $44.95
Pros: Inexpensive, Durable
Cons: Very Basic, few storage options
Bucket Tote
Price: $159.00
Pros: Durable, Storage Options, Carry Options
Cons: Expensive, Less Space
Heritage Tote - 24.5L
Price: $90.00
Pros: Durable, Zip closure to protect items
Cons: Minimal pockets, Top heavy
Large Natural 5 Pocket Zip
Price: $54.95
Pros: Inexpensive, Durable
Cons: Minimal pockets
Design brief:
Improve user experience by integrating technical fabrics and modern designs from newer bags
Include spot for insulated water bottles
Establish an aesthetic that merges modern fabrics with the traditional look of totes
Inspiration
Nautical Canvas
Ideation
Prototyping
High Fidelity Prototype
Tech Pack
Future Improvements
Re-pattern interior zip pocket to make it better sized for phones
Interior mesh pockets could add more storage options
Minimize turning the bag inside out during construction to prevent the membrane from detaching from the canvas